• Collins Baker, Integrative Wellness Coach

    Collins received a certificate in Wellness Coaching at the Institute for Integrative Nutrition (IIN). She is trained to help clients to adopt new emotional, physical, behavioral and lifestyle habits to enhance overall health and well-being. She is certified in Brain Health from Amen University. Additionally, Collins holds a BA from Colgate University.

    She spent 20 years at Conde Nast, a premier media company (featuring brands such as Vogue, Vanity Fair, Architectural Digest, Bon Appetit). She led teams in strategic marketing, content marketing, sales and corporate events.  Collins moved full-time from Rye, NY to Vermont in 2020 with her husband and 2 sons.

  • Jill Baker, Family Nurse Practitioner and Wellness Coach

    Jill is an integrative wellness and performance coach. She has been a Family Nurse Practitioner for 25 years and left her internal medicine practice three years ago to focus on the non negotiables of health optimization and longevity for private coaching clients. 

    She has subspecialties in women's health, restorative medicine, and lifestyle medicine. She attended UC Davis as an undergraduate and earned graduate degrees at Columbia University and the University of California, San Francisco. She is a member of The North American Menopause Society and The American College of Lifestyle Medicine. Jill lives in Marin with her husband and three teenagers.

  • Susan Cole Callahan, Integrative Wellness Coach

    Susan turned her attention from the business world to the wellness world 20 years ago. She received her certification in Wellness Coaching from the Institute for Integrative Nutrition (IIN) and earned a specialty in Brain Health from the Amen Clinics. Susan is trained in guiding individuals and groups to adopt science-based, sustainable lifestyle habits that support emotional, physical and behavioral well-being.

    Susan co-founded Well & Ready, LLC, where she supported corporate individuals with proactive lifestyle strategies for burnout prevention and performance. She is the author of Mothers Need Time Outs, Too (McGraw-Hill, 2008), a book empowering mothers to prioritize self-care. Susan lives with her husband in Wellesley, MA and they have four adult children.

Our Story

Live better longer evolved out of an organic conversation between the three of us. That’s what has made evolving this business so fun.

It’s coming from our hearts, our lived experience, and a shared belief that women need something more to help them dominate the next decades of their lives—and to believe they have the agency and competence to shape how they live and care for their wellness.

We entered our 50s in the midst of career pivots. Jill, a Family Nurse Practitioner, had just left her internal medicine practice of 22 years. Susan had stepped away from 25 years in the business world and most recently her corporate wellness startup, Well & Ready. Collins had just closed out a 25-year strategic marketing career at Condé Nast.

We were living in different places—Marin County, CA, Londonderry, VT, and Wellesley, MA. Susan and Collins met on the sidelines of a Trinity lacrosse game, where their boys were teammates, and Susan and Jill connected in Little Compton, RI.

All three of us were expanding into the Integrative wellness coaching world at the same time. We were each working to launch our own individual integrative wellness coaching businesses and decided to hold weekly calls to brainstorm.

Six months later, Jill had plans to come east for her daughter's lacrosse tournament and it seemed the perfect opportunity for what became our first workshop. We developed a two-hour workshop called Live Better Longer, brought it to Nantucket, and shared it with 20 women. In this workshop we introduced our Healthspan Power Players—science based strategies for feeling your best for the rest of your life.

Our message resonated. Our conversations about our bodies, brain changes and the value of mindset and our sense of purpose were both uniting and comforting. That realization became our mission: Women deserve the opportunity to learn and adopt key lifestyle levers that genuinely support how they feel and live.

Between the three of us, we have nine children, most of whom play/played on high school and college sports teams that helped them to improve, perform, and grow. That sparked a question:

Why doesn’t a team like this exist for women who want to manifest their best selves too?

So we built it.

With that concept in mind, we created our company - Live better longer and built a program called The Practice for women who want to live with clarity, strength, and grace for the rest of their lives.

What began with 20 women in Nantucket has grown into a vibrant community of 350+ through workshops, programs, retreats, and The Practice, our year-long immersive experience.  Several core principles form the foundation of our programs:

  • Every strategy must help women feel better now

  • The strategies we teach compound over time, much like an investment portfolio

  • We teach competence, not hacks, because lifestyle levers—when learned and practiced—are the true drivers of healthspan

  • Every strategy must be possible in real life

  • We cultivate a community of thoughtful, motivated women who are committed to getting better together