LBL in Real Life
Live better longer evolved out of an organic conversation between the three of us. That’s what has made evolving this business so fun.
It’s coming from our hearts, our lived experience, and a shared belief that women need something more to help them dominate the next decades of their lives—and to believe they have the agency and competence to shape how they live and care for their wellness.
We entered our 50s in the midst of career pivots. Jill, a Family Nurse Practitioner, had just left her internal medicine practice of 22 years. Susan had stepped away from 25 years in the business world and most recently her corporate wellness startup, Well & Ready. Collins had just closed out a 25-year strategic marketing career at Condé Nast.
We were living in different places—Marin County, CA, Londonderry, VT, and Wellesley, MA. Susan and Collins met on the sidelines of a Trinity lacrosse game, where their boys were teammates, and Susan and Jill connected in Little Compton, RI.
All three of us were expanding into the Integrative wellness coaching world at the same time. We were each working to launch our own individual integrative wellness coaching businesses and decided to hold weekly calls to brainstorm.
Six months later, Jill had plans to come east for her daughter's lacrosse tournament and it seemed the perfect opportunity for what became our first workshop. We developed a two-hour workshop called Live Better Longer, brought it to Nantucket, and shared it with 20 women. In this workshop we introduced our Healthspan Power Players—science based strategies for feeling your best for the rest of your life.
Our message resonated. Our conversations about our bodies, brain changes and the value of mindset and our sense of purpose were both uniting and comforting. That realization became our mission: Women deserve the opportunity to learn and adopt key lifestyle levers that genuinely support how they feel and live.
Between the three of us, we have nine children, most of whom play/played on high school and college sports teams that helped them to improve, perform, and grow. That sparked a question:
Why doesn’t a team like this exist for women who want to manifest their best selves too?
So we built it.
With that concept in mind, we created our company - Live better longer and built a program called The Practice for women who want to live with clarity, strength, and grace for the rest of their lives.
What began with 20 women in Nantucket has grown into a vibrant community of 350+ through workshops, programs, retreats, and The Practice, our year-long immersive experience. Several core principles form the foundation of our programs:
Every strategy must help women feel better now
The strategies we teach compound over time, much like an investment portfolio
We teach competence, not hacks, because lifestyle levers—when learned and practiced—are the true drivers of healthspan
Every strategy must be possible in real life
We cultivate a community of thoughtful, motivated women who are committed to getting better together
Welcome to LBL in REAL LIFE, a place where we will share stories, favorite tools, strategies, and insights to Live better longer.
💙 Collins, Jill, Susan